Category Archives: Marketing

An open letter to Mr Dyson, inventor/household appliance wizard

Dear Mr Dyson, Your hoovers don’t suck. And that’s precisely the problem. Some years back I found myself in need of a Hoover (it’s a kind of rite of passage into adulthood and responsibility). I was easily seduced by the … Continue reading

Posted in Humour, Marketing, technology | Tagged , , , , | 7 Comments

A lot of hot eir

   One of the most significant rebranding exercises of recent times is the transformation of the indigenous telcommunications behemoth eircom to eir. The former state owned company started life as Post & Telegraphs and latterly Telecom Eireann before reinventing themselves … Continue reading

Posted in Advertising, Business, Ireland, Marketing, Media | Tagged , , , , , , , | 3 Comments