Tag Archives: marketing

A lot of hot eir

   One of the most significant rebranding exercises of recent times is the transformation of the indigenous telcommunications behemoth eircom to eir. The former state owned company started life as Post & Telegraphs and latterly Telecom Eireann before reinventing themselves … Continue reading

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Game of drones

Spring is here and new life has sprouted with alarming fecundity on lampposts around the country. Yes, it’s election season. What struck me driving home past the identikit posters exhorting me to Vote number 1, for Ireland, for jobs, for … Continue reading

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“I know a man who gave up smoking, drinking, sex and rich food. He was healthy right up to the day he killed himself”

Unlike previous years I cannot wait until Arthur’s Day this coming Thursday, and with my brothers I too hope to get stocious drunk, shi’ite! I may even try Guinness, not really liking it an’awll.  And what brought this turnaround (. … Continue reading

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To Arthur

At 17:59 this Thursday we will dutifully raise our glasses and overcome with a collective fit of patriotic fervour, intone the great unifying refrain “To Arthur”. Elsewhere in a dimly lit boardroom, a group of smug marketers will rub their … Continue reading

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Ads I wish I’d made: #4

Genius from the ISPCA. Brilliantly timed with the unfortunate announcement of the closure of HMV’s Irish stores.

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Santa ® ™

For marketers everywhere… (click on the image for full document)

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Marketing fail

Courtesy of Simply Zesty

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